Giuliano Picchi

Cultural manager, creative economy specialist, researcher, author, founder.

Giuliano Picchi draws on over 10 years of operational and leadership experience in multiple environments.

About Giuliano PICCHI

Giuliano Picchi is a cultural manager, researcher, author, and an active global citizen. He is dedicated to contributing to society by leveraging and fostering the convergence of arts and culture with sciences and technology as a catalyst for development, growth, and innovation.

With over ten years of experience in diverse environments and possessing multidisciplinary competencies, Picchi collaborates with cultural organizations, universities, corporations, foundations, and individual professionals. His aim is to develop innovative strategies and initiatives that drive positive change. Passionate about cross-culturality, he has lived in several countries and is skilled in eight languages.

Picchi is a fellow at Harvard University with the Cultural Agents Initiative and a cultural entrepreneur in residence at the Massachusetts Institute of Technology (MIT) in the MITdesignX group. He is an affiliate of the MIT Art, Culture, and Technology (ACT) program and of the MIT Leventhal Center for Advanced Urbanism (LCAU). He is the founder and president of UNITA – United Talents for the Future, and the founder and editor-in-chief of Scenography Today dedicated to scenic visual arts. Furthermore, he serves as an expert for EIT Culture & Creativity and the European Commission.

He was a researcher for the Business School for the Creative Industries, University for the Creative Arts, and was previously head of international communication for the Albertina Academy. He is a fellow of the Royal Society of Arts and an active member of the International Council of Museums – ICOM, International Committee for Museum Management.

Picchi holds certifications in Cultural Diplomacy and International Cooperation from ISPI – Institute for International Political Studies, Milan and in Intellectual Property, Copyright and Related Rights from the World Intellectual Property Organization – WIPO, Geneva; a Master’s degree in Economics and management of arts and cultural activities from Ca’ Foscari, Venice, and a Bachelor of Science in Architecture with a focus on city planning, museography, and scenography from Sapienza University in Rome, where he also completed education in acting for theatre.

Earlier in his career, he was managing director of private companies, offering creative, architectural, and internationalization services. Picchi has worked on hundreds of international communication projects for major corporations and has been involved in design and production for reputed cultural institutions, including the National Museum of Palazzo Venezia, MACRO Museum, and Teatro Eliseo.

Executive Education

Cultural Diplomacy, PC

ISPI – Institute for International Political Studies, Milan

Copyright and Related Rights, AC

WIPO – World Intellectual Property Organization, Geneva.

EDUCATION

MA, Economics and Management of Arts and Cultural Activities

Ca’ Foscari University, Venice

BSc, Architecture (city planning, museography, and scenography)

Sapienza University, Rome

PEER-REVIEWED PUBLICATIONS

Lazzaro, E. and Picchi, G., 2023. Business Models of Contemporary Art Galleries and Art Fair Influence: A Thematic Synthesis of the Literature. International Journal of Arts Management25(2), pp.34-50.

PUBLICATIONS

“Lucinda Childs and Robert Wilson: Relative Calm.” In: Scenography Today (2022).

“Paolo Fantin: Mass.” In: Scenography Today (2022).

“Alfons Flores: Jeanne d’Arc au Bûcher – An Interview with the Set Designer in this Production by Alex Ollé of La Fura dels Baus.” In: Scenography Today (2022).

“In C by Sasha Waltz & Guests: How the Performing Arts Can Inspire Individual Behaviours for Positive Social Change.” In: Scenography Today (2021).

“Set design and the management strategies of an opera house: A conversation with Sebastian F. Schwarz.” In: Scenography Today (2020).

“At the Hawk’s Well at Opéra national de Paris.” In: Scenography Today (2019).

“Tristan und Isolde.” In: Scenography Today (2018).

“Only the sound remains.” In: Scenography Today (2018).

“Pelléas et Mélisande.” In: Scenography Today (2018).

“Adam’s passion.” In: Scenography Today (2018).

“Winterreise.” In: Scenography Today (2018).

“What is Stage: From Text to Space.” In: Scenography Today (2018).

“Aida directed by Shirin Neshat, interview with Christian Schmidt.” In: Scenography Today (2017).

“La Bohème.” In: Scenography Today (2017).

“Interview with Monika Rittershaus.” In: Scenography Today (2017).

“Interview with photographer Monika Rittershaus.” In: Scenography Today (2017).

“Jan Versweyveld, The things that pass.” In: Scenography Today (2017).

“La Damnation de Faust, interview with Paolo fantin.” In: Scenography Today (2017).

“Rigoletto directed by Claus Guth, interview with Christian Schmidt.” In: Scenography Today (2017).

“Robert Wilson’s Edda, interview with Serge von Arx.” In: Scenography Today (2017).

“William Kentridge and Sabine Theunissen, Wozzeck.” In: Scenography Today (2017).

“William Kentridge’s Lulu, interview with Sabine Theunissen.” In: Scenography Today (2017).

“Barrie Kosky’s Pelléas et Mélisande, interview with Klaus Grünberg.” In: Scenography Today (2017).

ONGOING AND PAST COLLABORATIONS

▸ MIT – Massachusetts Institute of Technology

▸ Harvard University, FAS

▸ European Commission

▸ Royal Society of Arts

▸ Amsterdam Academy of Architecture

▸ Albertina Academy of Fine Arts

▸ Harvard Business Review – Advisory Council

▸ Italian Ministry of University and Research

▸ University for the Creative Arts, Business School for the Creative Industries

▸ EIT Culture & Creativity

▸ Microsoft

▸ Audi

▸ ENEA – Italian National Agency for New Technologies, Energy and Sustainable Development

▸ Italian Ministry of Culture

▸ Sapienza University

▸ Abbott

▸ Trento University

▸ AIAPP – Italian Association of Landscape Architects

▸ Opernhaus Zürich

▸ Opera Santa Fe

▸ Deutsche Bank

▸ The Centre for the Less Good Idea

▸ Porsche Consulting

▸ Porsche Design

▸ Villeroy & Boch

▸ Norwegian Theatre Academy

▸ Opera for Peace

▸ Fondazione Musica per Roma

▸ Siemens

▸ Teatro Piccolo Eliseo

▸ MACRO Museum

▸ Muda Africa

▸ Lionbridge

▸ Porsche

▸ Neraonda Productions

▸ Suzuki

▸ Eli Lilly

▸ Kawasaki

▸ Stihl

▸ Bulgari

Giuliano Picchi is a cultural manager, researcher, author, and an active global citizen. He is dedicated to contributing to society by leveraging and fostering the convergence of arts and culture with sciences and technology as a catalyst for development, growth, and innovation.

With over ten years of experience in diverse environments and possessing multidisciplinary competencies, Picchi collaborates with cultural organizations, universities, corporations, foundations, and individual professionals. His aim is to develop innovative strategies and initiatives that drive positive change. Passionate about cross-culturality, he has lived in several countries and is skilled in eight languages.

Picchi is a fellow at Harvard University with the Cultural Agents Initiative and a cultural entrepreneur in residence at the Massachusetts Institute of Technology (MIT) in the MITdesignX group. He is an affiliate of the MIT Art, Culture, and Technology (ACT) program and of the MIT Leventhal Center for Advanced Urbanism (LCAU). He is the founder and president of UNITA – United Talents for the Future, and the founder and editor-in-chief of Scenography Today dedicated to scenic visual arts. Furthermore, he serves as an expert for EIT Culture & Creativity and the European Commission.

He was a researcher for the Business School for the Creative Industries, University for the Creative Arts, and was previously head of international communication for the Albertina Academy. He is a fellow of the Royal Society of Arts and an active member of the International Council of Museums – ICOM, International Committee for Museum Management.

Picchi holds certifications in Cultural Diplomacy and International Cooperation from ISPI – Institute for International Political Studies, Milan and in Intellectual Property, Copyright and Related Rights from the World Intellectual Property Organization – WIPO, Geneva; a Master’s degree in Economics and management of arts and cultural activities from Ca’ Foscari, Venice, and a Bachelor of Science in Architecture with a focus on city planning, museography, and scenography from Sapienza University in Rome, where he also completed education in acting for theatre.

Earlier in his career, he was managing director of private companies, offering creative, architectural, and internationalization services. Picchi has worked on hundreds of international communication projects for major corporations and has been involved in design and production for reputed cultural institutions, including the National Museum of Palazzo Venezia, MACRO Museum, and Teatro Eliseo.

▸ MIT – Massachusetts Institute of Technology

▸ Harvard University, FAS

▸ European Commission

▸ Royal Society of Arts

▸ Amsterdam Academy of Architecture

▸ Albertina Academy of Fine Arts

▸ Harvard Business Review – Advisory Council

▸ Italian Ministry of University and Research

▸ University for the Creative Arts, Business School for the Creative Industries

▸ EIT Culture & Creativity

▸ Microsoft

▸ Audi

▸ ENEA – Italian National Agency for New Technologies, Energy and Sustainable Development

▸ Italian Ministry of Culture

▸ Sapienza University

▸ Abbott

▸ Trento University

▸ AIAPP – Italian Association of Landscape Architects

▸ Opernhaus Zürich

▸ Opera Santa Fe

▸ Deutsche Bank

▸ The Centre for the Less Good Idea

▸ Porsche Consulting

▸ Porsche Design

▸ Villeroy & Boch

▸ Norwegian Theatre Academy

▸ Opera for Peace

▸ Fondazione Musica per Roma

▸ Siemens

▸ Teatro Piccolo Eliseo

▸ MACRO Museum

▸ Muda Africa

▸ Lionbridge

▸ Porsche

▸ Neraonda Productions

▸ Suzuki

▸ Eli Lilly

▸ Kawasaki

▸ Stihl

▸ Bulgari

Economics and Management of Arts and Cultural Activities, MA

Ca’ Foscari University, Venice

Architecture (city planning, museography, and scenography), BSc

Sapienza University, Rome

Copyright and Related Rights, AC

WIPO – World Intellectual Property Organization, Geneva.

Cultural Diplomacy, PC

ISPI – Institute for International Political Studies, Milan

Lazzaro, E. and Picchi, G., 2023. Business Models of Contemporary Art Galleries and Art Fair Influence: A Thematic Synthesis of the Literature. International Journal of Arts Management25(2), pp.34-50.

“Lucinda Childs and Robert Wilson: Relative Calm.” In: Scenography Today (2022).

“Paolo Fantin: Mass.” In: Scenography Today (2022).

“Alfons Flores: Jeanne d’Arc au Bûcher – An Interview with the Set Designer in this Production by Alex Ollé of La Fura dels Baus.” In: Scenography Today (2022).

“In C by Sasha Waltz & Guests: How the Performing Arts Can Inspire Individual Behaviours for Positive Social Change.” In: Scenography Today (2021).

“Set design and the management strategies of an opera house: A conversation with Sebastian F. Schwarz.” In: Scenography Today (2020).

“At the Hawk’s Well at Opéra national de Paris.” In: Scenography Today (2019).

“Tristan und Isolde.” In: Scenography Today (2018).

“Only the sound remains.” In: Scenography Today (2018).

“Pelléas et Mélisande.” In: Scenography Today (2018).

“Adam’s passion.” In: Scenography Today (2018).

“Winterreise.” In: Scenography Today (2018).

“What is Stage: From Text to Space.” In: Scenography Today (2018).

“Aida directed by Shirin Neshat, interview with Christian Schmidt.” In: Scenography Today (2017).

“La Bohème.” In: Scenography Today (2017).

“Interview with Monika Rittershaus.” In: Scenography Today (2017).

“Interview with photographer Monika Rittershaus.” In: Scenography Today (2017).

“Jan Versweyveld, The things that pass.” In: Scenography Today (2017).

“La Damnation de Faust, interview with Paolo fantin.” In: Scenography Today (2017).

“Rigoletto directed by Claus Guth, interview with Christian Schmidt.” In: Scenography Today (2017).

“Robert Wilson’s Edda, interview with Serge von Arx.” In: Scenography Today (2017).

“William Kentridge and Sabine Theunissen, Wozzeck.” In: Scenography Today (2017).

“William Kentridge’s Lulu, interview with Sabine Theunissen.” In: Scenography Today (2017).

“Barrie Kosky’s Pelléas et Mélisande, interview with Klaus Grünberg.” In: Scenography Today (2017).

About Giuliano PICCHI

Giuliano Picchi is a cultural manager and a global active citizen. 

He lives the mission of contributing to society by enhancing arts, culture, and education as drivers of development, growth, and innovation.

Picchi works with cultural organizations, businesses, corporations, foundations, individual professionals, and local administrations to contribute to developing innovative strategies and initiatives, drawing on over ten years of experience in multiple environments and on multidisciplinary competencies.

Picchi holds a Master’s in Economics and Management of Arts and Cultural Activities from Venice university, executive education in Cultural Diplomacy and International Cooperation from ISPI, Milan, and in Intellectual Property, Copyright and Related Rights from the World Intellectual Property Organization, Geneva.

He holds a Bachelor of Science in Architecture (city planning, museography, and scenography) from Sapienza University in Rome and professional education in theatre acting.

Picchi is passionate about cross-culturality, has lived in six countries, and speaks eight languages.

He is the founder and head curator of the digital platform Scenography Today, dedicated to scenic design and the performing arts.

He is the founder and leader of the non-profit organization UNITA – United Talents for the Future, promoting the cultural and creative sectors as drivers of peace and prosperity.

He is a published author and researcher in the creative economy field.

He has 8 years of experience in international communication for institutions and global corporations. He was the managing director of two companies providing internationalization, localization, and design services for worldwide brands.

EDUCATION

Economics and Management of Arts and Cultural Activities, MSc

Ca’ Foscari University, Venice

Architecture (city planning, museography, and scenography), BSc

Sapienza University, Rome

Copyright and Related Rights, AC

WIPO – World Intellectual Property Organization, Geneva.

Cultural Diplomacy, PC

ISPI – Institute for International Political Studies, Milan

PEER-REVIEWED PUBLICATIONS

“Business models of contemporary art galleries and art fair influence: A thematic synthesis of the literature” (Lazzaro & Picchi) – International Journal of Arts Management – IJAM – Accepted September 2022

PAST AND PRESENT COLLABORATIONS

Amsterdam Academy of Architecture

Albertina Academy of Fine Arts

Harvard University – Cultural Agents Initiative

Italian Ministry of University and Research

Microsoft

Audi

ENEA – Italian National Agency for New Technologies, Energy and Sustainable Development

Italian Ministry of Culture

Sapienza University

Abbott

Trento University

Opernhaus Zürich

Deutsche Bank

The Centre for the Less Good Idea

Porsche Consulting

Porsche Design

Villeroy & Boch

AIAPP – Italian Association of Landscape Architects

Norwegian Theatre Academy

Opera for Peace

Fondazione Musica per Roma

Siemens

Teatro Piccolo Eliseo

MACRO Museum

Muda Africa

Lionbridge

Porsche

Neraonda Productions

Suzuki

Eli Lilly

Kawasaki

Expertise

Insights

Giuliano Picchi is a cultural manager, creative economy specialist, researcher, author, and founder, driven by the belief that the arts and culture are main forces of change and growth at a global level.

MISSION

To contribute as a global, active citizen to the development, growth, and progress of our societies.

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