About Giuliano PICCHI
Giuliano Picchi, FRSA, is a cultural manager and an active global citizen. He is dedicated to contributing to society by leveraging arts, culture, and education as catalysts for development, growth, and innovation.
With over ten years of experience in various environments and possessing multidisciplinary competencies, Picchi collaborates with cultural organizations, universities, businesses, corporations, foundations, individual professionals, and local administrations. His aim is to develop innovative strategies and initiatives that drive positive change. Passionate about cross-culturality, he has lived in several countries and is skilled in eight languages.
Picchi holds a Master’s degree in Economics and management of arts and cultural activities from Ca’ Foscari, Venice, along with executive education in Cultural Diplomacy from ISPI – Institute for International Political Studies, Milan, and in Intellectual Property, Copyright and Related Rights from the World Intellectual Property Organization, Geneva. Picchi previously received a Bachelor of Science in Architecture with a focus on city planning, museography, and scenography from Sapienza University in Rome, where he also completed education in acting for theatre.
He is currently Fellow researcher at Harvard University and he serves as director and president at UNITA – United Talents for the Future, which he co-founded. Furthermore, he serves as an Expert for EIT Culture & Creativity and the European Commission and as a member of the Harvard Business Review Advisory Council.
He is the founder and curator of the digital platform Scenography Today dedicated to scenic visual arts. His contributions to arts and culture have earned him a fellowship at the Royal Society of Arts (UK, USA). He has served as a freelance researcher for the Business School for the Creative Industries, University for the Creative Arts (UK), and was previously head of international communication for the Albertina Academy (IT).
Earlier in his career, he was managing director of private companies, offering creative, architectural, and internationalization services. Picchi has worked on hundreds of international communication projects for major corporations and has been involved in design and production for reputed cultural institutions, including the National Museum of Palazzo Venezia, MACRO Museum, and Teatro Eliseo
Executive Education
Cultural Diplomacy, PC
ISPI – Institute for International Political Studies, Milan
Copyright and Related Rights, AC
WIPO – World Intellectual Property Organization, Geneva.
EDUCATION
MA, Economics and Management of Arts and Cultural Activities
Ca’ Foscari University, Venice
BSc, Architecture (city planning, museography, and scenography)
Sapienza University, Rome
PEER-REVIEWED PUBLICATIONS
Lazzaro, E. and Picchi, G., 2023. Business Models of Contemporary Art Galleries and Art Fair Influence: A Thematic Synthesis of the Literature. International Journal of Arts Management, 25(2), pp.34-50.
PUBLICATIONS
“Lucinda Childs and Robert Wilson: Relative Calm.” In: Scenography Today (2022).
“Paolo Fantin: Mass.” In: Scenography Today (2022).
“Alfons Flores: Jeanne d’Arc au Bûcher – An Interview with the Set Designer in this Production by Alex Ollé of La Fura dels Baus.” In: Scenography Today (2022).
“In C by Sasha Waltz & Guests: How the Performing Arts Can Inspire Individual Behaviours for Positive Social Change.” In: Scenography Today (2021).
“Set design and the management strategies of an opera house: A conversation with Sebastian F. Schwarz.” In: Scenography Today (2020).
“At the Hawk’s Well at Opéra national de Paris.” In: Scenography Today (2019).
“Tristan und Isolde.” In: Scenography Today (2018).
“Only the sound remains.” In: Scenography Today (2018).
“Pelléas et Mélisande.” In: Scenography Today (2018).
“Adam’s passion.” In: Scenography Today (2018).
“Winterreise.” In: Scenography Today (2018).
“What is Stage: From Text to Space.” In: Scenography Today (2018).
“Aida directed by Shirin Neshat, interview with Christian Schmidt.” In: Scenography Today (2017).
“La Bohème.” In: Scenography Today (2017).
“Interview with Monika Rittershaus.” In: Scenography Today (2017).
“Interview with photographer Monika Rittershaus.” In: Scenography Today (2017).
“Jan Versweyveld, The things that pass.” In: Scenography Today (2017).
“La Damnation de Faust, interview with Paolo fantin.” In: Scenography Today (2017).
“Rigoletto directed by Claus Guth, interview with Christian Schmidt.” In: Scenography Today (2017).
“Robert Wilson’s Edda, interview with Serge von Arx.” In: Scenography Today (2017).
“William Kentridge and Sabine Theunissen, Wozzeck.” In: Scenography Today (2017).
“William Kentridge’s Lulu, interview with Sabine Theunissen.” In: Scenography Today (2017).
“Barrie Kosky’s Pelléas et Mélisande, interview with Klaus Grünberg.” In: Scenography Today (2017).
ONGOING AND PAST COLLABORATIONS
▸ Harvard University – Cultural Agents Initiative
▸ Royal Society of Arts
▸ Amsterdam Academy of Architecture
▸ Albertina Academy of Fine Arts
▸ Harvard Business Review – Advisory Council
▸ Italian Ministry of University and Research
▸ University for the Creative Arts, Business School for the Creative Industries
▸ EIT Culture & Creativity
▸ Microsoft
▸ Audi
▸ ENEA – Italian National Agency for New Technologies, Energy and Sustainable Development
▸ Italian Ministry of Culture
▸ Sapienza University
▸ Abbott
▸ Trento University
▸ AIAPP – Italian Association of Landscape Architects
▸ Opernhaus Zürich
▸ Opera Santa Fe
▸ Deutsche Bank
▸ The Centre for the Less Good Idea
▸ Porsche Consulting
▸ Porsche Design
▸ Villeroy & Boch
▸ Norwegian Theatre Academy
▸ Opera for Peace
▸ Fondazione Musica per Roma
▸ Siemens
▸ Teatro Piccolo Eliseo
▸ MACRO Museum
▸ Muda Africa
▸ Lionbridge
▸ Porsche
▸ Neraonda Productions
▸ Suzuki
▸ Eli Lilly
▸ Kawasaki
▸ Stihl
▸ Bulgari
Giuliano Picchi, FRSA, is a cultural manager and an active global citizen. He is dedicated to contributing to society by leveraging arts, culture, and education as catalysts for development, growth, and innovation.
With over ten years of experience in various environments and possessing multidisciplinary competencies, Picchi collaborates with cultural organizations, universities, businesses, corporations, foundations, individual professionals, and local administrations. His aim is to develop innovative strategies and initiatives that drive positive change.
Picchi holds a Master’s degree in Economics and Management of Arts and Cultural Activities from Venice University. Additionally, he has completed executive education programs in Cultural Diplomacy and International Cooperation from ISPI in Milan, as well as Intellectual Property, Copyright, and Related Rights from the World Intellectual Property Organization in Geneva.
Furthermore, Picchi obtained a Bachelor of Science in Architecture with a focus on city planning, museography, and scenography from Sapienza University in Rome. He has also received professional education in theatre acting.
Passionate about cross-culturality, Picchi has lived in several countries and is skilled in eight languages. He is the founder and head curator of Scenography Today, a digital platform dedicated to scenic design and the performing arts. Additionally, he serves as the founder and leader of UNITA – United Talents for the Future, a non-profit organization that promotes the cultural and creative sectors as drivers of peace and prosperity.
Picchi is also an academic Fellow at Harvard University and a fellow of the Royal Society of Arts, recognizing his contributions to the arts and cultural field. Furthermore, he contributes his expertise as an Expert for the European Commission, the EIT Culture & Creativity, and the Harvard Business Review as a member of the advisory council. He is a published author and researcher in the field of creative economy.
In his previous roles, he spent eight years specializing in international communication and marketing transcreation for institutions and global corporations. Namely, he held the position of managing director for two companies providing internationalization, localization, and design services for renowned worldwide brands.
▸ Harvard University – Cultural Agents Initiative
▸ Royal Society of Arts
▸ Amsterdam Academy of Architecture
▸ Albertina Academy of Fine Arts
▸ Harvard Business Review – Advisory Council
▸ Italian Ministry of University and Research
▸ University for the Creative Arts, Business School for the Creative Industries
▸ EIT Culture & Creativity
▸ Microsoft
▸ Audi
▸ ENEA – Italian National Agency for New Technologies, Energy and Sustainable Development
▸ Italian Ministry of Culture
▸ Sapienza University
▸ Abbott
▸ Trento University
▸ AIAPP – Italian Association of Landscape Architects
▸ Opernhaus Zürich
▸ Opera Santa Fe
▸ Deutsche Bank
▸ The Centre for the Less Good Idea
▸ Porsche Consulting
▸ Porsche Design
▸ Villeroy & Boch
▸ Norwegian Theatre Academy
▸ Opera for Peace
▸ Fondazione Musica per Roma
▸ Siemens
▸ Teatro Piccolo Eliseo
▸ MACRO Museum
▸ Muda Africa
▸ Lionbridge
▸ Porsche
▸ Neraonda Productions
▸ Suzuki
▸ Eli Lilly
▸ Kawasaki
▸ Stihl
▸ Bulgari
Economics and Management of Arts and Cultural Activities, MA
Ca’ Foscari University, Venice
Architecture (city planning, museography, and scenography), BSc
Sapienza University, Rome
Copyright and Related Rights, AC
WIPO – World Intellectual Property Organization, Geneva.
Cultural Diplomacy, PC
ISPI – Institute for International Political Studies, Milan
Lazzaro, E. and Picchi, G., 2023. Business Models of Contemporary Art Galleries and Art Fair Influence: A Thematic Synthesis of the Literature. International Journal of Arts Management, 25(2), pp.34-50.
“Lucinda Childs and Robert Wilson: Relative Calm.” In: Scenography Today (2022).
“Paolo Fantin: Mass.” In: Scenography Today (2022).
“Alfons Flores: Jeanne d’Arc au Bûcher – An Interview with the Set Designer in this Production by Alex Ollé of La Fura dels Baus.” In: Scenography Today (2022).
“In C by Sasha Waltz & Guests: How the Performing Arts Can Inspire Individual Behaviours for Positive Social Change.” In: Scenography Today (2021).
“Set design and the management strategies of an opera house: A conversation with Sebastian F. Schwarz.” In: Scenography Today (2020).
“At the Hawk’s Well at Opéra national de Paris.” In: Scenography Today (2019).
“Tristan und Isolde.” In: Scenography Today (2018).
“Only the sound remains.” In: Scenography Today (2018).
“Pelléas et Mélisande.” In: Scenography Today (2018).
“Adam’s passion.” In: Scenography Today (2018).
“Winterreise.” In: Scenography Today (2018).
“What is Stage: From Text to Space.” In: Scenography Today (2018).
“Aida directed by Shirin Neshat, interview with Christian Schmidt.” In: Scenography Today (2017).
“La Bohème.” In: Scenography Today (2017).
“Interview with Monika Rittershaus.” In: Scenography Today (2017).
“Interview with photographer Monika Rittershaus.” In: Scenography Today (2017).
“Jan Versweyveld, The things that pass.” In: Scenography Today (2017).
“La Damnation de Faust, interview with Paolo fantin.” In: Scenography Today (2017).
“Rigoletto directed by Claus Guth, interview with Christian Schmidt.” In: Scenography Today (2017).
“Robert Wilson’s Edda, interview with Serge von Arx.” In: Scenography Today (2017).
“William Kentridge and Sabine Theunissen, Wozzeck.” In: Scenography Today (2017).
“William Kentridge’s Lulu, interview with Sabine Theunissen.” In: Scenography Today (2017).
“Barrie Kosky’s Pelléas et Mélisande, interview with Klaus Grünberg.” In: Scenography Today (2017).
About Giuliano PICCHI
Giuliano Picchi is a cultural manager and a global active citizen.
He lives the mission of contributing to society by enhancing arts, culture, and education as drivers of development, growth, and innovation.
Picchi works with cultural organizations, businesses, corporations, foundations, individual professionals, and local administrations to contribute to developing innovative strategies and initiatives, drawing on over ten years of experience in multiple environments and on multidisciplinary competencies.
Picchi holds a Master’s in Economics and Management of Arts and Cultural Activities from Venice university, executive education in Cultural Diplomacy and International Cooperation from ISPI, Milan, and in Intellectual Property, Copyright and Related Rights from the World Intellectual Property Organization, Geneva.
He holds a Bachelor of Science in Architecture (city planning, museography, and scenography) from Sapienza University in Rome and professional education in theatre acting.
Picchi is passionate about cross-culturality, has lived in six countries, and speaks eight languages.
He is the founder and head curator of the digital platform Scenography Today, dedicated to scenic design and the performing arts.
He is the founder and leader of the non-profit organization UNITA – United Talents for the Future, promoting the cultural and creative sectors as drivers of peace and prosperity.
He is a published author and researcher in the creative economy field.
He has 8 years of experience in international communication for institutions and global corporations. He was the managing director of two companies providing internationalization, localization, and design services for worldwide brands.
EDUCATION
Economics and Management of Arts and Cultural Activities, MSc
Ca’ Foscari University, Venice
Architecture (city planning, museography, and scenography), BSc
Sapienza University, Rome
Copyright and Related Rights, AC
WIPO – World Intellectual Property Organization, Geneva.
Cultural Diplomacy, PC
ISPI – Institute for International Political Studies, Milan
PEER-REVIEWED PUBLICATIONS
“Business models of contemporary art galleries and art fair influence: A thematic synthesis of the literature” (Lazzaro & Picchi) – International Journal of Arts Management – IJAM – Accepted September 2022
PAST AND PRESENT COLLABORATIONS
Amsterdam Academy of Architecture
Albertina Academy of Fine Arts
Harvard University – Cultural Agents Initiative
Italian Ministry of University and Research
Microsoft
Audi
ENEA – Italian National Agency for New Technologies, Energy and Sustainable Development
Italian Ministry of Culture
Sapienza University
Abbott
Trento University
Opernhaus Zürich
Deutsche Bank
The Centre for the Less Good Idea
Porsche Consulting
Porsche Design
Villeroy & Boch
AIAPP – Italian Association of Landscape Architects
Norwegian Theatre Academy
Opera for Peace
Fondazione Musica per Roma
Siemens
Teatro Piccolo Eliseo
MACRO Museum
Muda Africa
Lionbridge
Porsche
Neraonda Productions
Suzuki
Eli Lilly
Kawasaki
