Art and culture are key forces of global transformation since any artistic creation is driven by creativity and innovation. Companies in all sectors can benefit from a structural connection with the world of culture. Embedding creativity and art into business processes and strategies unlocks new possibilities to lead the way in creating unique and innovative solutions.

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Giuliano Picchi is a cultural manager, creative economy specialist, researcher, author, and founder, driven by the belief that the arts and culture are main forces of change and growth at a global level.


To contribute as a global, active citizen to the development, growth, and progress of our societies.