Who is a cultural manager?

The arts, culture, and education are among the main positive forces for development, growth, and innovation at the global level.

A cultural manager is a dynamic professional who plays a crucial role within and beyond the cultural sector, bridging the gap between the arts and business strategies. They actively drive the success and sustainability of various cultural organizations, such as museums, galleries, theaters, and music venues, through strategic planning and effective management.

Within the cultural sector, a cultural manager’s responsibilities include overseeing programming, marketing, fundraising, audience development, and daily operations. They possess a deep understanding of the artistic landscape and work closely with artists and other creative professionals, ensuring that the organization’s artistic vision aligns with its financial objectives. To achieve this, they skillfully balance creative freedom with practical financial management, resulting in the growth and stability of the organization.

Beyond the cultural sector, cultural managers actively engage with stakeholders, companies, community members, and government bodies to advocate for the value of arts and culture in society. They build strategic partnerships with businesses, educational institutions, and other organizations to promote cross-sector collaboration and cultural exchange. By doing so, they not only contribute to the development of vibrant and diverse cultural communities but also foster a greater appreciation for the arts, enriching the lives of people both within and beyond their immediate sphere of influence.

Cultural managers are instrumental in shaping the direction and success of cultural organizations, ensuring their relevance and sustainability in an ever-evolving cultural landscape. Through their work, they champion the importance of arts and culture in society, creating lasting impacts that reach beyond the confines of the cultural sector.

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Who is a cultural manager?



Giuliano Picchi is a cultural manager, creative economy specialist, researcher, author, and founder, driven by the belief that the arts and culture are main forces of change and growth at a global level.


To contribute as a global, active citizen to the development, growth, and progress of our societies.